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In comparing weight-loss ads from eight national magazines published in 1992 and 2001, the reviewers found that the use of testimonials and before-and-after photos had increased. The percentage of weight-loss ads using testimonials climbed from 12.5 percent in 1992 to 76 percent in 2001. Use of before-and-after photos increased from 12.5 percent to 48 percent.

Another difference noted was that dietary supplements comprised two-thirds of the weight-loss products advertised in 2001. In 1992, meal replacement products were the most commonly advertised product.

In addition, the number of times weight-loss ads appeared in the magazines more than doubled between 1992 and 2001, and the 2001 ads generally included more highly questionable claims.

Need for Critical Evaluation

The FTC’s report notes that deception in weight-loss advertising has worsened despite an “unprecedented level of FTC enforcement.” Since 1990, the FTC has brought more than 80 cases against advertisers for allegedly false and misleading weight-loss claims – more than half the total number filed since the FTC’s first weight-loss case in 1927.

The report calls on government agencies, trade associations, self-regulatory groups, the media, and consumers to consider how they might help reduce the incidence of misleading weight-loss ads.

For consumers, the study provides important information on how to spot deceptive weight-loss products and services, says Walter Gross, an attorney in the FTC’s Division of Enforcement and co-author of the study.

“Claims like ‘rapid weight loss,’ ‘no diet or exercise required,’ ‘eat whatever you want,’ and ‘take it off and keep it off’ are all ‘hot’ buttons advertisers use to get consumers to buy their products and services,” he says. “Knowing how to recognize these will help consumers make more informed choices.”

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Achieve Bodybuilding Success Step by Step

No big success, whether in bodybuilding or any other part of life, happens overnight. It is a step by step process that starts with goal setting.

To achieve success you need to set little goals, write them down, make yourself accountable to them, believe in your ability to achieve them and make them happen. Most people don't honor self promises and goals. This is why they never move forward.

Set your goals and commit to them as if your life depended on them! At the end of the day, the quality of your life will be determined by your ability to reach goals.

With fitness, it can be something like simply making it to the gym 3 times a week. Once you achieve that goal, then you can set the goal of losing a couple of pounds each week by cutting the bad fats out of your diet. After you accomplish that, then you can set another goal. Slowly but surely you keep building up until you have the art of goal setting down. Then you can start making bigger goals and plans. Suddenly you will see that what appeared out of reach and impossible, is at an arm's length!

Achieve Bodybuilding Success Step by Step originally appeared on About.com Bodybuilding on Tuesday, November 8th, 2011 at 10:04:23.

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Like I have mentioned countless times before, bodybuilding is the best weapon for women to lose weight and get toned. Remember that while cardiovascular exercise burns calories, and I recommend it at least 3 times a week for 20 minutes, it does little to re-shape your body and it cannot permanently increase your metabolism the way that weight training does.  Thus, women who enslave doing countless of hours of cardio in hopes that they will achieve a lean and toned physique are unfortunately wasting their time.

One question I get often from women is how to fix the issue of flabby triceps.  Just like with any other trouble spot, the remedy comes in the form of the right amount of bodybuilding training, with some cardiovascular exercise and the right fat burning diet.

What's a good training routine for the arms?  I will let champion natural bodybuilder and Registered Nurse Cecile Bayeul show you the right way to getting toned arms.

Check out Cecile Bayeul's Bodybuilding Arm Workout Routines

By the way guys, this is a great workout that can be used to gain muscle as well in your arms! Don't be afraid to try it out!

Girls: Re-Shape Your Arms Using Cecile Bayeul's Bodybuilding Workouts for Arms originally appeared on About.com Bodybuilding on Wednesday, December 28th, 2011 at 01:16:19.

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